Products as a Service, can subscriptions save (r)e-tail?

The growth of e-commerce has slowed down for the first time in 2018, is this giving us an opportunity to catch up with consumers? By looking at the relevance and evolution of on- and offline retail into phygital retail, we will discover if subscriptions can tackle specific challenges such as consumer loyalty, channel blurring and delivery.
Bert Hendrickx
Bert Hendrickx
Sr. Manager Product & Innovation @ GfK