>Laurent-David Hostyn
Laurent-David Hostyn
Pricing Expert & CEO @ Pricing Pact
One of the biggest paradoxes I witnessed the last years is that price is often the most neglected element of the profit equation whereas it is the most impactful one.

At Pricing Pact we developed an expertise in the approach called « Value-Based Pricing »: we strongly believe that in most of the cases, the most important data to consider are customers’ perceived value, price sensitivity and willingness-to-pay.
Cost and competition are also important but are rarely the most relevant data set to consider to fix your price. Especially when you launch a new product or service.